Inbound & Content

Content marketing tools help teams plan, produce, and distribute blog posts, video, and other owned content that earns organic traffic over time rather than renting attention through ads.

Email marketing platforms send, automate, and measure campaigns and lifecycle flows — one of the highest-ROI channels in the stack, spanning simple newsletter tools to enterprise automation suites.

PR and media relations tools handle journalist outreach, press release distribution, and media monitoring for teams building earned coverage rather than paying for placement.

SEO tools cover keyword research, technical audits, backlink tracking, and rank monitoring — reflecting how many distinct jobs "doing SEO" actually breaks down into.

Social media management tools schedule posts, manage multiple accounts, and report on engagement across platforms, for teams publishing regularly enough that doing it natively stops being practical.