PR & Media Relations Tools

Cision — The largest and most established PR software suite, known for its massive media

Edelman — The largest independent PR firm in the world, known for handling major global br

HARO (Help A Reporter Out) / Connectively — The standard tool for "inbound PR," where journalists request sources for storie

Meltwater — The primary enterprise competitor to Cision, historically stronger in monitoring

Muck Rack — The modern favorite among PR professionals for targeted pitching, known for an a

PR Hacker (by Top Agency) — Known for using data (like national surveys) to create compelling news hooks, dr

Prezly — Focused heavily on the publishing and relationship-management side of PR, explic

Prowly (by Semrush) — A modern, accessible PR tool that bridges the gap between manual spreadsheets an

Walker Sands — Highly respected agency specifically focused on B2B technology and SaaS companie