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ActiveCampaign vs Brevo (formerly Sendinblue) Comparison · CTFM
Compare: ActiveCampaign vs Brevo (formerly Sendinblue)
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Brevo (formerly Sendinblue)
Freemium
Budget Tier
ActiveCampaign
$50–$200/mo
Brevo (formerly Sendinblue)
Under $50/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
Brevo (formerly Sendinblue)
Email Lists
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
What They Share
