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Compare: ActiveCampaign vs ConvertKit (now Kit)
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
ConvertKit (now Kit)
Freemium
(Under $50/mo)
Free tier (up to 10,000 subscribers with limited features)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
ConvertKit (now Kit)
Freemium
Budget Tier
ActiveCampaign
$50–$200/mo
ConvertKit (now Kit)
Under $50/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
ConvertKit (now Kit)
Free tier (up to 10,000 subscribers with limited features)
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
ConvertKit (now Kit)
Solo / Freelancer, Small Team (2–20)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
ConvertKit (now Kit)
B2B, B2C
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
ConvertKit (now Kit)
Email Lists
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
ConvertKit (now Kit)
Creators, bloggers, and solopreneurs building audience-based businesses
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
ConvertKit (now Kit)
Built specifically for creators (not retrofitted from an SMB tool)
generous free tier (10K subscribers!)
excellent tagging/segmentation for its price
supports paid newsletters and digital product sales natively
creator network for cross-promotion
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
ConvertKit (now Kit)
Email design is deliberately minimal (plain-text-style by philosophy)
not suited for e-commerce product emails with heavy visual merchandising
reporting/analytics are basic
no SMS
What They Share
