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Compare: ActiveCampaign vs Eloqua (by Oracle)
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Eloqua (by Oracle)
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Eloqua (by Oracle)
Custom Quote
Budget Tier
ActiveCampaign
$50–$200/mo
Eloqua (by Oracle)
$1,000+/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
Eloqua (by Oracle)
No — enterprise sales process
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Eloqua (by Oracle)
Enterprise (200+)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
Eloqua (by Oracle)
B2B
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Eloqua (by Oracle)
Global enterprises needing highly secure, complex, global B2B marketing automation
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
Eloqua (by Oracle)
The most powerful campaign canvas visualizer
exceptional data security (often required by banks/healthcare)
handles massive global scale and multiple localized teams well
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
Eloqua (by Oracle)
Extremely expensive
oldest platform in the space (UI reflects this)
requires extensive training and certification
What They Share
