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ActiveCampaign vs Eloqua (by Oracle) Comparison · CTFM
Compare: ActiveCampaign vs Eloqua (by Oracle)
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Eloqua (by Oracle)
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Eloqua (by Oracle)
Custom Quote
Budget Tier
ActiveCampaign
$50–$200/mo
Eloqua (by Oracle)
$1,000+/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
Eloqua (by Oracle)
No — enterprise sales process
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Eloqua (by Oracle)
Enterprise (200+)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
Eloqua (by Oracle)
B2B
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Eloqua (by Oracle)
Global enterprises needing highly secure, complex, global B2B marketing automation
Pros
ActiveCampaign
Industry leading visual workflow builder for the price point
Exceptional flexibility in designing complex customer journeys
Includes a capable native CRM for managing pipeline velocity
Significantly lower total cost of ownership compared to legacy enterprise platforms
Eloqua (by Oracle)
Unmatched campaign canvas visualization for intricate global workflows
Enterprise grade security infrastructure trusted by financial and healthcare institutions
Robust multi entity management supporting localized regional marketing operations
Cons
ActiveCampaign
Builtin CRM lacks the depth required for complex enterprise sales cycles
Analytics and reporting dashboards could offer more granular insights
User interface performance can degrade when managing extremely large automation trees
Eloqua (by Oracle)
Substantial total cost of ownership prohibitive for mid market companies
Legacy user interface requiring specialized technical training and certifications
What They Share
