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ActiveCampaign vs Klaviyo Comparison · CTFM
Compare: ActiveCampaign vs Klaviyo
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Klaviyo
Top Pick
Freemium
($50–$200/mo)
Free tier (250 contacts)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Klaviyo
Freemium
Free Trial
ActiveCampaign
Yes (14-day free trial)
Klaviyo
Free tier (250 contacts)
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Klaviyo
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
Klaviyo
B2C, D2C / E-commerce
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
Klaviyo
Google Shopping, Instagram, Facebook, Email Lists, Website Visitors
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Klaviyo
E-commerce brands needing behavioral email and SMS marketing
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
Klaviyo
(See full review in Email Marketing category). Unmatched e-commerce data integration
predictive CLV
the backbone of most modern DTC marketing stacks
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
Klaviyo
Expensive at scale
learning curve for advanced flows
What They Share
