Home
Browse Categories
Outbound & Sales
Account-Based Marketing
(8)
Chatbot & Conversational Marketing
(7)
CRM & Landing Page Tools
(15)
Webinar & Virtual Events
(8)
WhatsApp Business Marketing
(10)
Paid & Partnerships
Affiliate Marketing
(11)
Influencer & Creator Marketing
(26)
Paid Advertising
(30)
Referral Marketing
(7)
Traditional Marketing
(17)
Data & Operations
AI Marketing Tools
(22)
Customer Feedback & Surveys
(7)
E-commerce Marketing
(9)
Marketing Analytics & Attribution
(15)
Marketing Automation & CDP
(9)
Marketing Project Management
(8)
Inbound & Content
Content Marketing
(27)
Email Marketing
(27)
PR & Media Relations
(9)
SEO Tools
(34)
Social Media Management
(31)
AI Finder
All Tools
Blog
Loading...
ActiveCampaign vs Klaviyo Comparison · CTFM
Compare: ActiveCampaign vs Klaviyo
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Klaviyo
Freemium
($50–$200/mo)
Free tier (250 contacts)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Klaviyo
Freemium
Free Trial
ActiveCampaign
Yes (14-day free trial)
Klaviyo
Free tier (250 contacts)
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Klaviyo
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
Klaviyo
B2C, D2C / E-commerce
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
Klaviyo
Google Shopping, Instagram, Facebook, Email Lists, Website Visitors
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Klaviyo
E-commerce brands needing behavioral email and SMS marketing
Pros
ActiveCampaign
Industry leading visual workflow builder for the price point
Exceptional flexibility in designing complex customer journeys
Includes a capable native CRM for managing pipeline velocity
Significantly lower total cost of ownership compared to legacy enterprise platforms
Klaviyo
Unrivaled integration depth with major e-commerce platforms
Advanced predictive analytics for customer lifetime value
Serves as the foundational CRM for modern direct to consumer brands
Cons
ActiveCampaign
Builtin CRM lacks the depth required for complex enterprise sales cycles
Analytics and reporting dashboards could offer more granular insights
User interface performance can degrade when managing extremely large automation trees
Klaviyo
Pricing scales steeply as your contact database grows
Steep learning curve required for complex automation flows
What They Share
