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Compare: ActiveCampaign vs Loops
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Loops
Freemium
(Under $50/mo)
Free tier (1,000 contacts)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Loops
Freemium
Budget Tier
ActiveCampaign
$50–$200/mo
Loops
Under $50/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
Loops
Free tier (1,000 contacts)
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Loops
Solo / Freelancer, Small Team (2–20)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
Loops
B2B
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
Loops
Email Lists
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Loops
Modern SaaS startups wanting a developer-friendly, clean email platform
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
Loops
Beautiful, modern UX (feels like a well-designed SaaS product, not legacy email software)
combines transactional and marketing email in one tool
developer-friendly
growing fast
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
Loops
Very early-stage company — limited feature set compared to established competitors
fewer integrations
may not suit complex enterprise needs
small team/company risk
What They Share
