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ActiveCampaign vs Mailchimp Comparison · CTFM
Compare: ActiveCampaign vs Mailchimp
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
Mailchimp
Top Pick
Freemium
(Under $50/mo)
Free tier (500 contacts, 1,000 sends/mo)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
Mailchimp
Freemium
Budget Tier
ActiveCampaign
$50–$200/mo
Mailchimp
Under $50/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
Mailchimp
Free tier (500 contacts, 1,000 sends/mo)
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Mailchimp
Solo / Freelancer, Small Team (2–20)
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
Mailchimp
Email Lists
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
Mailchimp
Small businesses wanting an easy, all-in-one starting point
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
Mailchimp
Easiest learning curve for complete beginners
strong brand recognition
generous free tier for getting started
huge template library
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
Mailchimp
Automation capabilities plateau quickly
pricing jumps steeply with contact count
feature depth falls behind Klaviyo (e-commerce) and ActiveCampaign (automation)
charges for unsubscribed contacts on some plans
What They Share
