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Compare: ActiveCampaign vs MailerLite
A side-by-side analysis to help you find the right tool.
ActiveCampaign
Paid
($50–$200/mo)
Yes (14-day free trial)
View Details
MailerLite
Freemium
(Under $50/mo)
Free tier (1,000 subscribers, 12,000 emails/mo)
View Details
Key Differences
Pricing Model
ActiveCampaign
Paid
MailerLite
Freemium
Budget Tier
ActiveCampaign
$50–$200/mo
MailerLite
Under $50/mo
Free Trial
ActiveCampaign
Yes (14-day free trial)
MailerLite
Free tier (1,000 subscribers, 12,000 emails/mo)
Company Size Fit
ActiveCampaign
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
MailerLite
Solo / Freelancer, Small Team (2–20)
Business Type Fit
ActiveCampaign
B2B, B2C, D2C / E-commerce
MailerLite
B2B, B2C
Target Channels
ActiveCampaign
Email Lists, Website Visitors, Existing Customers
MailerLite
Email Lists
Best For
ActiveCampaign
SMBs wanting powerful automation workflows without enterprise pricing
MailerLite
Small businesses/creators wanting a simple, low-cost email tool
Pros
ActiveCampaign
Best visual automation builder in its price class
highly flexible
includes a functional built-in CRM
much more affordable than HubSpot Professional
MailerLite
Generous free tier (1K subscribers)
paid newsletter/subscription feature is unusual
clean, modern UI
excellent value for price
fast to set up
Cons
ActiveCampaign
Built-in CRM is functional but not enterprise-grade
reporting could be deeper
UI can be sluggish with very large automations
MailerLite
Automation is basic compared to ActiveCampaign
deliverability can be inconsistent for some users
limited segmentation at free tier
strict approval process for new accounts
What They Share
