HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
AdjustB2C, D2C / E-commerce, Gaming
HeapB2B, B2C, D2C / E-commerce
Target Channels
AdjustUser Acquisition Managers, Mobile App Marketers, Growth Leads
HeapGoogle Analytics, Website Visitors
Best For
AdjustMobile app developers and marketers managing high-volume user acquisition campaigns.
HeapMarketing teams who want to track every button click without needing developers to write custom tracking code
Pros
Adjust
Industry-leading mobile attribution accuracy
Robust anti-fraud features
Comprehensive SDKs for iOS and Android
Heap
The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Cons
Adjust
High cost barrier for smaller startups
Steep learning curve for advanced attribution setups
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
