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Compare: Adjust vs Microsoft Clarity
A side-by-side analysis to help you find the right tool.
Adjust
Custom Quote
(Custom Quote)
No
View Details
Microsoft Clarity
Free
(Free)
N/A — entirely free
View Details
Key Differences
Pricing Model
Adjust
Custom Quote
Microsoft Clarity
Free
Budget Tier
Adjust
Custom Quote
Microsoft Clarity
Free
Free Trial
Adjust
No
Microsoft Clarity
N/A — entirely free
Company Size Fit
Adjust
Mid-Market (20–200), Enterprise (200+)
Microsoft Clarity
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Adjust
B2C, D2C / E-commerce, Gaming
Microsoft Clarity
B2B, B2C, D2C / E-commerce
Target Channels
Adjust
User Acquisition Managers, Mobile App Marketers, Growth Leads
Microsoft Clarity
Google Analytics, Website Visitors
Best For
Adjust
Mobile app developers and marketers managing high-volume user acquisition campaigns.
Microsoft Clarity
Budget-conscious teams wanting Hotjar-style heatmaps/recordings at no cost
Pros
Adjust
Industry-leading mobile attribution accuracy
Robust anti-fraud features
Comprehensive SDKs for iOS and Android
Microsoft Clarity
Genuinely free with no meaningful feature gate, unusual in this category
deep GA integration
Cons
Adjust
High cost barrier for smaller startups
Steep learning curve for advanced attribution setups
Microsoft Clarity
Fewer advanced features (surveys, funnel analysis) than Hotjar's paid tiers
What They Share
