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Compare: AdRoll vs Criteo
A side-by-side analysis to help you find the right tool.
AdRoll
Paid
(Under $50/mo)
Free tier available (limited)
View Details
Criteo
Custom Quote
($200–$1,000/mo)
No — sales-led process
View Details
Key Differences
Pricing Model
AdRoll
Paid
Criteo
Custom Quote
Budget Tier
AdRoll
Under $50/mo
Criteo
$200–$1,000/mo
Free Trial
AdRoll
Free tier available (limited)
Criteo
No — sales-led process
Company Size Fit
AdRoll
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Criteo
Mid-Market (20–200), Enterprise (200+)
Best For
AdRoll
E-commerce retargeting/remarketing across multiple channels
Criteo
E-commerce/retail brands wanting AI-powered retargeting and commerce media at scale
Pros
AdRoll
Easy setup for retargeting across Google, Meta, and other networks from one dashboard
dynamic product ads
email retargeting included
good for e-commerce brands without dedicated ad ops
Criteo
Strong AI-driven retargeting performance
massive publisher network for product ads
deep e-commerce catalog integration
commerce media is a growing channel
Cons
AdRoll
Less control than running retargeting natively in Google/Meta
adds a markup on ad spend
less useful for non-e-commerce brands
ROI claims can be inflated due to attribution overlap
Criteo
Retargeting-heavy approach is increasingly questioned (attribution overlap with other channels)
takes a % of ad spend
less transparent than running retargeting in-platform
privacy changes reduce retargeting effectiveness
What They Share
