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Compare: AdRoll vs Microsoft Advertising (Bing Ads)
A side-by-side analysis to help you find the right tool.
AdRoll
Paid
(Under $50/mo)
Free tier available (limited)
View Details
Microsoft Advertising (Bing Ads)
Freemium
(Free)
N/A — pay only for ad spend
View Details
Key Differences
Pricing Model
AdRoll
Paid
Microsoft Advertising (Bing Ads)
Freemium
Budget Tier
AdRoll
Under $50/mo
Microsoft Advertising (Bing Ads)
Free
Free Trial
AdRoll
Free tier available (limited)
Microsoft Advertising (Bing Ads)
N/A — pay only for ad spend
Company Size Fit
AdRoll
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Microsoft Advertising (Bing Ads)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
AdRoll
B2C, D2C / E-commerce
Microsoft Advertising (Bing Ads)
B2B, B2C
Best For
AdRoll
E-commerce retargeting/remarketing across multiple channels
Microsoft Advertising (Bing Ads)
Advertisers wanting search reach beyond Google (Bing/Yahoo/AOL network, lower competition)
Pros
AdRoll
Easy setup for retargeting across Google, Meta, and other networks from one dashboard
dynamic product ads
email retargeting included
good for e-commerce brands without dedicated ad ops
Microsoft Advertising (Bing Ads)
Lower CPCs than Google (less competition)
easy Google Ads campaign import
reaches older/higher-income demographics that over-index on Bing
good for B2B (office/enterprise users default to Bing)
Cons
AdRoll
Less control than running retargeting natively in Google/Meta
adds a markup on ad spend
less useful for non-e-commerce brands
ROI claims can be inflated due to attribution overlap
Microsoft Advertising (Bing Ads)
Much smaller search volume than Google
campaign management is less sophisticated
tends to be a secondary channel, not a primary one
LinkedIn audience targeting integration is limited
What They Share
