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AdRoll vs Microsoft Advertising (Bing Ads) Comparison · CTFM
Compare: AdRoll vs Microsoft Advertising (Bing Ads)
A side-by-side analysis to help you find the right tool.
AdRoll
Paid
(Under $50/mo)
Free tier available (limited)
View Details
Microsoft Advertising (Bing Ads)
Not disclosed
(Free)
N/A — pay only for ad spend
View Details
Key Differences
Pricing Model
AdRoll
Paid
Microsoft Advertising (Bing Ads)
Not disclosed
Budget Tier
AdRoll
Under $50/mo
Microsoft Advertising (Bing Ads)
Free
Free Trial
AdRoll
Free tier available (limited)
Microsoft Advertising (Bing Ads)
N/A — pay only for ad spend
Company Size Fit
AdRoll
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Microsoft Advertising (Bing Ads)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
AdRoll
B2C, D2C / E-commerce
Microsoft Advertising (Bing Ads)
B2B, B2C
Best For
AdRoll
E-commerce retargeting/remarketing across multiple channels
Microsoft Advertising (Bing Ads)
Advertisers wanting search reach beyond Google (Bing/Yahoo/AOL network, lower competition)
Pros
AdRoll
Unified dashboard simplifies campaign deployment across major ad networks
Dynamic product recommendations automate personalized buyer journeys
Integrated email marketing capabilities complement digital ad initiatives
Ideal for lean marketing teams lacking dedicated media buyers
Microsoft Advertising (Bing Ads)
Significantly lower cost per click metrics resulting from reduced market competition.
Seamless campaign migration capabilities enabling direct imports from existing Google Ads structures.
Exclusive access to older and higher income demographics that heavily favor default browser settings.
Strong performance for enterprise and business to business campaigns where professional users rely on native Windows setups.
Cons
AdRoll
Platform markups increase overall media execution costs
Attribution reporting can overstate campaign impact
Native platform controls offer deeper granular optimization
Microsoft Advertising (Bing Ads)
Substantially lower aggregate search volume compared to market dominant search engines.
Less advanced campaign management tooling and optimization algorithms.
Constrained targeting capabilities regarding professional network integrations.
What They Share
