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Compare: AdRoll vs Pinterest Ads
A side-by-side analysis to help you find the right tool.
AdRoll
Paid
(Under $50/mo)
Free tier available (limited)
View Details
Pinterest Ads
Freemium
(Free)
N/A — pay only for ad spend
View Details
Key Differences
Pricing Model
AdRoll
Paid
Pinterest Ads
Freemium
Budget Tier
AdRoll
Under $50/mo
Pinterest Ads
Free
Free Trial
AdRoll
Free tier available (limited)
Pinterest Ads
N/A — pay only for ad spend
Best For
AdRoll
E-commerce retargeting/remarketing across multiple channels
Pinterest Ads
Brands in home, fashion, food, and DIY categories targeting high-intent browsers
Pros
AdRoll
Easy setup for retargeting across Google, Meta, and other networks from one dashboard
dynamic product ads
email retargeting included
good for e-commerce brands without dedicated ad ops
Pinterest Ads
Highest purchase intent of any social platform
users are actively planning purchases
lower CPCs than Meta in many verticals
long content lifespan (pins get discovered for months)
Cons
AdRoll
Less control than running retargeting natively in Google/Meta
adds a markup on ad spend
less useful for non-e-commerce brands
ROI claims can be inflated due to attribution overlap
Pinterest Ads
Small audience compared to Google/Meta
very niche-dependent (home, fashion, food, beauty, weddings perform well
B2B doesn't)
less sophisticated targeting/optimization than Meta
What They Share
