Compare: Ahrefs vs Keyword Tool

A side-by-side analysis to help you find the right tool.

Ahrefs

Paid($50–$200/mo)

Free Webmaster Tools (limited Site Audit + Site Explorer for verified sites); no full free trial

Freemium($50–$200/mo)

Pricing Model

AhrefsPaid

Keyword ToolFreemium

Free Trial

AhrefsFree Webmaster Tools (limited Site Audit + Site Explorer for verified sites); no full free trial

Keyword ToolNo

Company Size Fit

AhrefsSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Keyword ToolSolo / Freelancer, Small Team (2–20), Mid-Market (20–200)

Business Type Fit

AhrefsB2B, B2C, D2C / E-commerce, Agency

Keyword ToolB2B, B2C, D2C / E-commerce, Local Business, Agency

Target Channels

AhrefsGoogle Search, Bing, YouTube

Keyword ToolContent Creators, Blogger, PPC Specialists, SEO Marketers

Best For

AhrefsBacklink analysis and competitive SEO research

Keyword ToolLong-tail keyword research and autocomplete mining

Pros

Ahrefs

Keyword Tool

Cons

Ahrefs

Keyword Tool