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Compare: Ahrefs vs Moz Pro
A side-by-side analysis to help you find the right tool.
Ahrefs
Paid
($50–$200/mo)
Free Webmaster Tools (limited Site Audit + Site Explorer for verified sites); no full free trial
View Details
Moz Pro
Paid
($50–$200/mo)
Yes (30-day free trial)
View Details
Key Differences
Free Trial
Ahrefs
Free Webmaster Tools (limited Site Audit + Site Explorer for verified sites); no full free trial
Moz Pro
Yes (30-day free trial)
Company Size Fit
Ahrefs
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Moz Pro
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Ahrefs
B2B, B2C, D2C / E-commerce, Agency
Moz Pro
B2B, B2C, Agency
Best For
Ahrefs
Backlink analysis and competitive SEO research
Moz Pro
Teams wanting a simpler, education-forward SEO toolset
Pros
Ahrefs
Best-in-class backlink index
highly accurate traffic estimates
clean UX for complex data
excellent educational content (Ahrefs Academy/blog)
Moz Pro
Domain Authority is a widely recognized (if imperfect) metric
30-day free trial is generous
strong educational community (Moz blog, Whiteboard Friday)
Cons
Ahrefs
No free trial for full platform (only limited Webmaster Tools)
pricing increased significantly in recent years
API access requires expensive tiers
per-user seat costs add up for teams
Moz Pro
Backlink index is smaller and updated less frequently than Ahrefs/Semrush
feature set hasn't kept pace with competitors in recent years
slower crawling speed
What They Share
