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Compare: Ahrefs vs Moz Pro
A side-by-side analysis to help you find the right tool.
Ahrefs
Paid
($50–$200/mo)
Free Webmaster Tools (limited Site Audit + Site Explorer for verified sites); no full free trial
View Details
Moz Pro
Paid
($50–$200/mo)
Yes (30-day free trial)
View Details
Key Differences
Free Trial
Ahrefs
Free Webmaster Tools (limited Site Audit + Site Explorer for verified sites); no full free trial
Moz Pro
Yes (30-day free trial)
Company Size Fit
Ahrefs
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Moz Pro
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Ahrefs
B2B, B2C, D2C / E-commerce, Agency
Moz Pro
B2B, B2C, Agency
Best For
Ahrefs
Backlink analysis and competitive SEO research
Moz Pro
Teams wanting a simpler, education-forward SEO toolset
Pros
Ahrefs
Industry leading backlink intelligence index
Exceptional organic traffic and keyword estimation accuracy
Intuitive data visualization for complex analytical workflows
Extensive educational resources through Ahrefs Academy
Moz Pro
Domain Authority remains an industry standard metric for competitive benchmarking.
Comprehensive educational resources support internal team development.
Generous evaluation period allows for thorough initial assessment.
Cons
Ahrefs
Limited introductory access without a full evaluation tier
Higher subscription pricing structures for advanced features
Additional seat costs can scale quickly for growing teams
Moz Pro
Backlink database scope lags behind modern enterprise alternatives.
Platform innovation cycles have slowed relative to market competitors.
What They Share
