Compare: Amplitude vs Heap

A side-by-side analysis to help you find the right tool.

Amplitude

Freemium($200–$1,000/mo)

Yes (free tier)

Freemium($200–$1,000/mo)

Free tier available

Free Trial

AmplitudeYes (free tier)

HeapFree tier available

Company Size Fit

AmplitudeMid-Market (20–200), Enterprise (200+)

HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Business Type Fit

AmplitudeB2B, B2C

HeapB2B, B2C, D2C / E-commerce

Best For

AmplitudeGrowth teams needing deep product + marketing behavioral analytics together

HeapMarketing teams who want to track every button click without needing developers to write custom tracking code

Pros

Amplitude

Advanced behavioral cohorting allows precise segmentation of high value users.
Built for enterprise scale to handle massive volumes of event data reliably.
Sophisticated predictive analytics empower data science teams to forecast future user actions.

Heap

Automatic event capture records every click and form submission from day one.
Retroactive data analysis allows teams to evaluate new hypotheses on historical traffic.
Engineering dependency is significantly reduced since manual tracking code is unnecessary.

Cons

Amplitude

Implementation requires rigorous event tracking hygiene to maintain reliable insights.
Steep learning curve necessitates dedicated training for non technical stakeholders.

Heap