HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
AmplitudeB2B, B2C
HeapB2B, B2C, D2C / E-commerce
Best For
AmplitudeGrowth teams needing deep product + marketing behavioral analytics together
HeapMarketing teams who want to track every button click without needing developers to write custom tracking code
Pros
Amplitude
Strong predictive/behavioral cohorting
enterprise-grade scale
often preferred by large data science teams
Heap
The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Cons
Amplitude
Can be complex to configure correctly — data quality depends heavily on clean event instrumentation
steep learning curve
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
