Compare: AnswerThePublic vs Moz Pro

A side-by-side analysis to help you find the right tool.

AnswerThePublic

Freemium(Free)

Free tier with limited daily searches

Paid($50–$200/mo)

Yes (30-day free trial)

Pricing Model

AnswerThePublicFreemium

Moz ProPaid

Budget Tier

AnswerThePublicFree

Moz Pro$50–$200/mo

Free Trial

AnswerThePublicFree tier with limited daily searches

Moz ProYes (30-day free trial)

Company Size Fit

AnswerThePublicSolo / Freelancer, Small Team (2–20)

Moz ProSmall Team (2–20), Mid-Market (20–200)

Business Type Fit

AnswerThePublicB2B, B2C

Moz ProB2B, B2C, Agency

Best For

AnswerThePublicEarly-stage keyword/topic ideation based on real questions people ask

Moz ProTeams wanting a simpler, education-forward SEO toolset

Pros

AnswerThePublic

Visualizes complex search behavior into intuitive data wheels for rapid strategic planning.
Uncovers authentic customer pain points directly from search engine autocomplete data.
Offers an accessible entry tier for initial brainstorming sessions.

Moz Pro

Domain Authority remains an industry standard metric for competitive benchmarking.
Comprehensive educational resources support internal team development.
Generous evaluation period allows for thorough initial assessment.

Cons

AnswerThePublic

Lacks historical tracking capabilities required for continuous search engine optimization monitoring.
Relies entirely on publicly available autocomplete data that users could theoretically aggregate manually.

Moz Pro