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Compare: Apollo.io vs Clearbit (now acquired by HubSpot)
A side-by-side analysis to help you find the right tool.
Apollo.io
Freemium
(Under $50/mo)
Free tier available (limited credits)
View Details
Clearbit (now acquired by HubSpot)
Free
($200–$1,000/mo)
Free tier for basic enrichment
View Details
Key Differences
Pricing Model
Apollo.io
Freemium
Clearbit (now acquired by HubSpot)
Free
Budget Tier
Apollo.io
Under $50/mo
Clearbit (now acquired by HubSpot)
$200–$1,000/mo
Free Trial
Apollo.io
Free tier available (limited credits)
Clearbit (now acquired by HubSpot)
Free tier for basic enrichment
Company Size Fit
Apollo.io
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Clearbit (now acquired by HubSpot)
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Best For
Apollo.io
Startups and SMBs wanting B2B data + sales engagement in one affordable tool
Clearbit (now acquired by HubSpot)
B2B companies needing real-time data enrichment and intent signals
Pros
Apollo.io
Exceptional return on investment compared to legacy enterprise platforms
Consolidates prospecting data and outreach sequencing into one workflow
Accessible entry point with a feature rich free tier
Intuitive interface that enables rapid user adoption
Clearbit (now acquired by HubSpot)
Industry leading data enrichment API ensures high accuracy for go-to-market teams.
Reveal technology effectively de-anonymizes incoming web traffic to identify high-intent accounts.
Dynamic form shortening drastically improves inbound conversion rates.
Cons
Apollo.io
Contact data accuracy for high level enterprise roles lags behind specialized alternatives
Buyer intent signals remain basic and require complementary tools for deep intelligence
Designed primarily for sales execution rather than broad marketing orchestration
Clearbit (now acquired by HubSpot)
Recent acquisition by HubSpot creates uncertainty regarding standalone availability outside their ecosystem.
Pricing models can become cost prohibitive for mid-market and scaling organizations.
Delivers raw data effectively but lacks native workflow orchestration capabilities.
What They Share
