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Compare: Basis Technologies vs GroupM
A side-by-side analysis to help you find the right tool.
Basis Technologies
Custom Quote
($1,000+/mo)
No — sales process
View Details
GroupM
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Basis Technologies
$1,000+/mo
GroupM
Custom Quote
Free Trial
Basis Technologies
No — sales process
GroupM
N/A (custom engagement)
Company Size Fit
Basis Technologies
Mid-Market (20–200), Enterprise (200+)
GroupM
Enterprise (200+)
Business Type Fit
Basis Technologies
Agency
GroupM
B2B, B2C
Best For
Basis Technologies
Agencies wanting one platform to plan/buy across traditional and digital media together
GroupM
Enterprise brands needing large-scale traditional media buying/planning
Pros
Basis Technologies
Truly unified traditional + digital media buying in one platform
reduces the need for separate systems per channel
workflow automation
strong for agencies managing complex multi-channel buys
GroupM
Largest media-buying group globally (massive negotiating power on rates)
sophisticated data/measurement capabilities
global reach
Cons
Basis Technologies
Complex implementation
enterprise pricing
requires significant media spend to justify
steeper learning curve
GroupM
Enterprise-only
huge organization means less personalized service
conflicts of interest (negotiated rates may not always optimize for the client)
What They Share
