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Compare: Basis Technologies vs iHeartMedia
A side-by-side analysis to help you find the right tool.
Basis Technologies
Custom Quote
($1,000+/mo)
No — sales process
View Details
iHeartMedia
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Basis Technologies
$1,000+/mo
iHeartMedia
Custom Quote
Free Trial
Basis Technologies
No — sales process
iHeartMedia
N/A (custom engagement)
Business Type Fit
Basis Technologies
Agency
iHeartMedia
B2B, B2C
Best For
Basis Technologies
Agencies wanting one platform to plan/buy across traditional and digital media together
iHeartMedia
Brands wanting national radio ad placement and audio advertising
Pros
Basis Technologies
Truly unified traditional + digital media buying in one platform
reduces the need for separate systems per channel
workflow automation
strong for agencies managing complex multi-channel buys
iHeartMedia
Largest radio ownership group in the US
also a major podcast ad network
SmartAudio targeting brings data-driven audience targeting to radio
live event sponsorship opportunities
Cons
Basis Technologies
Complex implementation
enterprise pricing
requires significant media spend to justify
steeper learning curve
iHeartMedia
Radio listenership is declining overall
measurement is less precise than digital
expensive for national reach
emerged from bankruptcy (2019)
What They Share
