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Compare: Basis Technologies vs Lob
A side-by-side analysis to help you find the right tool.
Basis Technologies
Custom Quote
($1,000+/mo)
No — sales process
View Details
Lob
Custom Quote
(Custom Quote)
No
View Details
Key Differences
Budget Tier
Basis Technologies
$1,000+/mo
Lob
Custom Quote
Free Trial
Basis Technologies
No — sales process
Lob
No
Company Size Fit
Basis Technologies
Mid-Market (20–200), Enterprise (200+)
Lob
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Basis Technologies
Agency
Lob
B2B, B2C, D2C / E-commerce, Enterprise
Target Channels
Basis Technologies
TV, Print, Radio, Events, Direct Mail
Lob
Marketing Managers, Growth Marketers, CMOs, Operations Teams
Best For
Basis Technologies
Agencies wanting one platform to plan/buy across traditional and digital media together
Lob
B2B and B2C companies wanting to scale targeted offline direct mail campaigns through automation.
Pros
Basis Technologies
Truly unified traditional + digital media buying in one platform
reduces the need for separate systems per channel
workflow automation
strong for agencies managing complex multi-channel buys
Lob
Automates physical mail workflows seamlessly
Includes built-in address verification
Provides tracking and delivery analytics for mail campaigns
Cons
Basis Technologies
Complex implementation
enterprise pricing
requires significant media spend to justify
steeper learning curve
Lob
Requires technical setup for API integration
Can become expensive at high-volume scales
Limited flexibility for hyper-custom artisanal print designs
What They Share