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Compare: Basis Technologies vs Omnicom Media Group
A side-by-side analysis to help you find the right tool.
Basis Technologies
Custom Quote
($1,000+/mo)
No — sales process
View Details
Omnicom Media Group
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Basis Technologies
$1,000+/mo
Omnicom Media Group
Custom Quote
Free Trial
Basis Technologies
No — sales process
Omnicom Media Group
N/A (custom engagement)
Company Size Fit
Basis Technologies
Mid-Market (20–200), Enterprise (200+)
Omnicom Media Group
Enterprise (200+)
Business Type Fit
Basis Technologies
Agency
Omnicom Media Group
B2B, B2C
Best For
Basis Technologies
Agencies wanting one platform to plan/buy across traditional and digital media together
Omnicom Media Group
Enterprise brands wanting large-scale media planning/buying with strong creative agency brands
Pros
Basis Technologies
Truly unified traditional + digital media buying in one platform
reduces the need for separate systems per channel
workflow automation
strong for agencies managing complex multi-channel buys
Omnicom Media Group
Strong creative agency brands under one roof (BBDO, DDB, TBWA)
sophisticated media planning
global network
attempting merger with IPG (would create the largest holding company)
Cons
Basis Technologies
Complex implementation
enterprise pricing
requires significant media spend to justify
steeper learning curve
Omnicom Media Group
Same holding company issues as WPP/Publicis
BBDO and other agencies are siblings, not independent competitors
expensive
merger uncertainty
What They Share
