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Brevo (formerly Sendinblue) vs HubSpot Marketing Hub Comparison · CTFM
Compare: Brevo (formerly Sendinblue) vs HubSpot Marketing Hub
A side-by-side analysis to help you find the right tool.
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
HubSpot Marketing Hub
Freemium
($200–$1,000/mo)
Free tier available; trials for paid tiers
View Details
Key Differences
Budget Tier
Brevo (formerly Sendinblue)
Under $50/mo
HubSpot Marketing Hub
$200–$1,000/mo
Free Trial
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
HubSpot Marketing Hub
Free tier available; trials for paid tiers
Company Size Fit
Brevo (formerly Sendinblue)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
HubSpot Marketing Hub
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Brevo (formerly Sendinblue)
B2B, B2C, D2C / E-commerce
HubSpot Marketing Hub
B2B, B2C
Target Channels
Brevo (formerly Sendinblue)
Email Lists
HubSpot Marketing Hub
Email Lists, Website Visitors, Existing Customers
Best For
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
HubSpot Marketing Hub
B2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform
Pros
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
HubSpot Marketing Hub
Unmatched ease of use compared to Marketo/Eloqua
perfectly unified with HubSpot CRM
active community and education (HubSpot Academy)
replaces 5-6 point solutions
Cons
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
HubSpot Marketing Hub
"Jack of all trades, master of none" (e.g., its social tool is weaker than Sprout Social)
steep price jump at Professional tier
can become very expensive as contact database grows
What They Share
