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Compare: Brevo (formerly Sendinblue) vs Iterable
A side-by-side analysis to help you find the right tool.
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
Iterable
Custom Quote
($1,000+/mo)
No — sales-led process
View Details
Key Differences
Pricing Model
Brevo (formerly Sendinblue)
Freemium
Iterable
Custom Quote
Budget Tier
Brevo (formerly Sendinblue)
Under $50/mo
Iterable
$1,000+/mo
Free Trial
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
Iterable
No — sales-led process
Company Size Fit
Brevo (formerly Sendinblue)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Iterable
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Brevo (formerly Sendinblue)
B2B, B2C, D2C / E-commerce
Iterable
B2C, D2C / E-commerce
Best For
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
Iterable
Mid-to-large consumer brands wanting cross-channel (email/SMS/push) customer engagement
Pros
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
Iterable
True cross-channel orchestration (email + SMS + push + in-app in one journey)
strong for consumer/DTC brands at scale
modern data architecture
AI-powered optimization
Cons
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
Iterable
Expensive
primarily B2C-focused
requires technical setup
no self-serve onboarding
What They Share