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Brevo (formerly Sendinblue) vs Klaviyo Comparison · CTFM
Compare: Brevo (formerly Sendinblue) vs Klaviyo
A side-by-side analysis to help you find the right tool.
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
Klaviyo
Top Pick
Freemium
($50–$200/mo)
Free tier (250 contacts)
View Details
Key Differences
Budget Tier
Brevo (formerly Sendinblue)
Under $50/mo
Klaviyo
$50–$200/mo
Free Trial
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
Klaviyo
Free tier (250 contacts)
Company Size Fit
Brevo (formerly Sendinblue)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Klaviyo
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Brevo (formerly Sendinblue)
B2B, B2C, D2C / E-commerce
Klaviyo
B2C, D2C / E-commerce
Target Channels
Brevo (formerly Sendinblue)
Email Lists
Klaviyo
Google Shopping, Instagram, Facebook, Email Lists, Website Visitors
Best For
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
Klaviyo
E-commerce brands needing behavioral email and SMS marketing
Pros
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
Klaviyo
(See full review in Email Marketing category). Unmatched e-commerce data integration
predictive CLV
the backbone of most modern DTC marketing stacks
Cons
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
Klaviyo
Expensive at scale
learning curve for advanced flows
What They Share
