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Compare: Brevo (formerly Sendinblue) vs Loops
A side-by-side analysis to help you find the right tool.
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
Loops
Freemium
(Under $50/mo)
Free tier (1,000 contacts)
View Details
Key Differences
Free Trial
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
Loops
Free tier (1,000 contacts)
Company Size Fit
Brevo (formerly Sendinblue)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Loops
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Brevo (formerly Sendinblue)
B2B, B2C, D2C / E-commerce
Loops
B2B
Best For
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
Loops
Modern SaaS startups wanting a developer-friendly, clean email platform
Pros
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
Loops
Beautiful, modern UX (feels like a well-designed SaaS product, not legacy email software)
combines transactional and marketing email in one tool
developer-friendly
growing fast
Cons
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
Loops
Very early-stage company — limited feature set compared to established competitors
fewer integrations
may not suit complex enterprise needs
small team/company risk
What They Share
