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Compare: Brevo (formerly Sendinblue) vs Mailchimp
A side-by-side analysis to help you find the right tool.
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
Mailchimp
Top Pick
Freemium
(Under $50/mo)
Free tier (500 contacts, 1,000 sends/mo)
View Details
Key Differences
Free Trial
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
Mailchimp
Free tier (500 contacts, 1,000 sends/mo)
Company Size Fit
Brevo (formerly Sendinblue)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Mailchimp
Solo / Freelancer, Small Team (2–20)
Best For
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
Mailchimp
Small businesses wanting an easy, all-in-one starting point
Pros
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
Mailchimp
Easiest learning curve for complete beginners
strong brand recognition
generous free tier for getting started
huge template library
Cons
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
Mailchimp
Automation capabilities plateau quickly
pricing jumps steeply with contact count
feature depth falls behind Klaviyo (e-commerce) and ActiveCampaign (automation)
charges for unsubscribed contacts on some plans
What They Share
