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Compare: Brevo (formerly Sendinblue) vs Omnisend
A side-by-side analysis to help you find the right tool.
Brevo (formerly Sendinblue)
Freemium
(Under $50/mo)
Free tier (300 emails/day, unlimited contacts)
View Details
Omnisend
Freemium
(Under $50/mo)
Free tier (250 contacts, 500 emails/mo)
View Details
Key Differences
Free Trial
Brevo (formerly Sendinblue)
Free tier (300 emails/day, unlimited contacts)
Omnisend
Free tier (250 contacts, 500 emails/mo)
Company Size Fit
Brevo (formerly Sendinblue)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Omnisend
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Brevo (formerly Sendinblue)
B2B, B2C, D2C / E-commerce
Omnisend
B2C, D2C / E-commerce
Best For
Brevo (formerly Sendinblue)
Budget-conscious businesses wanting email + SMS + basic CRM combined
Omnisend
E-commerce brands wanting a lower-cost Klaviyo alternative
Pros
Brevo (formerly Sendinblue)
Genuinely usable free tier
pricing based on email VOLUME not contacts (huge cost advantage for large but low-frequency lists)
multi-channel (email + SMS + WhatsApp) at a low price
transactional email included
Omnisend
Pre-built automation workflows get you started immediately
simpler than Klaviyo to set up
noticeably cheaper at similar contact counts
good for small Shopify stores
Cons
Brevo (formerly Sendinblue)
Automation builder is less sophisticated than ActiveCampaign
deliverability reputation has been mixed historically
UX isn't as polished as Mailchimp
e-commerce features are weaker than Klaviyo
Omnisend
Less data depth than Klaviyo (fewer segmentation options, less predictive analytics)
smaller feature set overall
less suitable once you scale past mid-market
What They Share
