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BrightEdge vs Semrush Comparison · CTFM
Compare: BrightEdge vs Semrush
A side-by-side analysis to help you find the right tool.
BrightEdge
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Semrush
Top Pick
Free
($50–$200/mo)
Yes (7-day free trial of Pro/Guru); limited free plan available permanently
View Details
Key Differences
Pricing Model
BrightEdge
Custom Quote
Semrush
Free
Budget Tier
BrightEdge
$1,000+/mo
Semrush
$50–$200/mo
Free Trial
BrightEdge
No — enterprise sales process
Semrush
Yes (7-day free trial of Pro/Guru); limited free plan available permanently
Company Size Fit
BrightEdge
Enterprise (200+)
Semrush
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
BrightEdge
B2B, B2C
Semrush
B2B, B2C, D2C / E-commerce, Agency
Best For
BrightEdge
Large enterprises needing AI-driven SEO insights at scale with C-suite reporting
Semrush
All-in-one SEO + broader digital marketing (PPC, content, social) research
Pros
BrightEdge
Architected specifically for massive enterprise scale and complex digital ecosystems.
Comprehensive executive reporting dashboards that resonate with C suite stakeholders.
Artificial intelligence driven recommendations that significantly minimize manual data analysis.
Extensive keyword databases providing deep market intelligence.
Semrush
Delivers the most extensive suite of marketing capabilities encompassing organic search, paid media, and content intelligence.
Provides deep competitive benchmarking data for both search engine results and paid advertising campaigns.
Maintains massive global keyword and domain databases to support accurate market research.
Cons
BrightEdge
Substantial enterprise pricing tiers starting around six thousand dollars monthly.
Extended implementation and onboarding timelines requiring dedicated resource allocation.
Excessive complexity for organizations with fewer than five hundred employees.
Semrush
User interface can feel congested and overwhelming due to the sheer volume of integrated features.
Pricing model becomes costly when scaling user seats across larger marketing organizations.
Certain specialized modules lack the depth offered by standalone point solutions.
What They Share
