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Buffer vs Metricool Comparison · CTFM
Compare: Buffer vs Metricool
A side-by-side analysis to help you find the right tool.
Buffer
Freemium
(Under $50/mo)
Free tier available (3 channels, 10 scheduled posts per channel)
View Details
Metricool
Freemium
(Under $50/mo)
Free tier available (1 brand, limited features)
View Details
Key Differences
Free Trial
Buffer
Free tier available (3 channels, 10 scheduled posts per channel)
Metricool
Free tier available (1 brand, limited features)
Business Type Fit
Buffer
B2B, B2C, D2C / E-commerce
Metricool
B2B, B2C
Best For
Buffer
Solo creators and small businesses wanting simple, affordable scheduling
Metricool
Small businesses and creators wanting scheduling + analytics + basic ad management in one
Pros
Buffer
Intuitive user experience requires zero onboarding time
Cost effective per channel pricing model maximizes budget efficiency
Generous free tier supports early stage bootstrapping
Metricool
Unifies organic content publishing and basic paid ad oversight within one affordable interface.
Provides robust competitor tracking features for comprehensive market analysis.
Offers an accessible free tier suitable for early-stage validation.
Includes niche platform support for Twitch broadcasts.
Cons
Buffer
Reporting capabilities lack deep strategic analytics
Absence of native social listening limits market research depth
Unified inbox features are unavailable for direct message management
Metricool
Paid advertising controls lack the advanced depth found in dedicated media buying platforms.
Analytical reporting delivers standard metrics rather than enterprise-grade data granularity.
Client collaboration workflows are less comprehensive than agency-first alternatives.
What They Share
