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Compare: Campaign Monitor vs ConvertKit (now Kit)
A side-by-side analysis to help you find the right tool.
Campaign Monitor
Paid
(Under $50/mo)
Free trial available; free tier for up to 5 subscribers
View Details
ConvertKit (now Kit)
Freemium
(Under $50/mo)
Free tier (up to 10,000 subscribers with limited features)
View Details
Key Differences
Pricing Model
Campaign Monitor
Paid
ConvertKit (now Kit)
Freemium
Free Trial
Campaign Monitor
Free trial available; free tier for up to 5 subscribers
ConvertKit (now Kit)
Free tier (up to 10,000 subscribers with limited features)
Company Size Fit
Campaign Monitor
Small Team (2–20), Mid-Market (20–200)
ConvertKit (now Kit)
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Campaign Monitor
B2B, B2C, Agency
ConvertKit (now Kit)
B2B, B2C
Best For
Campaign Monitor
Design-conscious brands wanting strong template/branding control
ConvertKit (now Kit)
Creators, bloggers, and solopreneurs building audience-based businesses
Pros
Campaign Monitor
Best email template builder/designer in this category
historically an agency favorite
transactional email through Postmark (sister product)
clean, professional output
ConvertKit (now Kit)
Built specifically for creators (not retrofitted from an SMB tool)
generous free tier (10K subscribers!)
excellent tagging/segmentation for its price
supports paid newsletters and digital product sales natively
creator network for cross-promotion
Cons
Campaign Monitor
Automation is mid-tier
pricing is per-list which can get confusing
feature development has slowed compared to competitors
market share declining
ConvertKit (now Kit)
Email design is deliberately minimal (plain-text-style by philosophy)
not suited for e-commerce product emails with heavy visual merchandising
reporting/analytics are basic
no SMS
What They Share
