Compare: Campaign Monitor vs ConvertKit (now Kit)

A side-by-side analysis to help you find the right tool.

Campaign Monitor

Paid(Under $50/mo)

Free trial available; free tier for up to 5 subscribers

Freemium(Under $50/mo)

Free tier (up to 10,000 subscribers with limited features)

Pricing Model

Campaign MonitorPaid

ConvertKit (now Kit)Freemium

Free Trial

Campaign MonitorFree trial available; free tier for up to 5 subscribers

ConvertKit (now Kit)Free tier (up to 10,000 subscribers with limited features)

Company Size Fit

Campaign MonitorSmall Team (2–20), Mid-Market (20–200)

ConvertKit (now Kit)Solo / Freelancer, Small Team (2–20)

Business Type Fit

Campaign MonitorB2B, B2C, Agency

ConvertKit (now Kit)B2B, B2C

Best For

Campaign MonitorDesign-conscious brands wanting strong template/branding control

ConvertKit (now Kit)Creators, bloggers, and solopreneurs building audience-based businesses

Pros

Campaign Monitor

Industry leading visual template designer that ensures polished brand aesthetics
Reliable transactional email delivery through its integrated sister product Postmark
Intuitive campaign builder favored by professional marketing agencies

ConvertKit (now Kit)

Architecture is purpose built for content businesses rather than traditional retail operations.
Sophisticated subscriber segmentation and behavioral tagging capabilities.
Native support for digital product sales and paid subscription models.
Integrated creator network facilitates organic cross promotion opportunities.

Cons

Campaign Monitor

Marketing automation capabilities lag behind modern enterprise competitors
List based pricing structures can introduce unexpected cost complexity as subscriber bases scale
Product innovation cycles have decelerated relative to market advancements

ConvertKit (now Kit)