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Compare: Campaign Monitor vs Loops
A side-by-side analysis to help you find the right tool.
Campaign Monitor
Paid
(Under $50/mo)
Free trial available; free tier for up to 5 subscribers
View Details
Loops
Freemium
(Under $50/mo)
Free tier (1,000 contacts)
View Details
Key Differences
Pricing Model
Campaign Monitor
Paid
Loops
Freemium
Free Trial
Campaign Monitor
Free trial available; free tier for up to 5 subscribers
Loops
Free tier (1,000 contacts)
Company Size Fit
Campaign Monitor
Small Team (2–20), Mid-Market (20–200)
Loops
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Campaign Monitor
B2B, B2C, Agency
Loops
B2B
Best For
Campaign Monitor
Design-conscious brands wanting strong template/branding control
Loops
Modern SaaS startups wanting a developer-friendly, clean email platform
Pros
Campaign Monitor
Best email template builder/designer in this category
historically an agency favorite
transactional email through Postmark (sister product)
clean, professional output
Loops
Beautiful, modern UX (feels like a well-designed SaaS product, not legacy email software)
combines transactional and marketing email in one tool
developer-friendly
growing fast
Cons
Campaign Monitor
Automation is mid-tier
pricing is per-list which can get confusing
feature development has slowed compared to competitors
market share declining
Loops
Very early-stage company — limited feature set compared to established competitors
fewer integrations
may not suit complex enterprise needs
small team/company risk
What They Share
