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Compare: Cardlytics vs Lob
A side-by-side analysis to help you find the right tool.
Cardlytics
Custom Quote
(Custom Quote)
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Lob
Custom Quote
(Custom Quote)
No
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Key Differences
Company Size Fit
Cardlytics
Mid-Market (20–200), Enterprise (200+)
Lob
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Cardlytics
B2C, D2C / E-commerce, Enterprise, CPG
Lob
B2B, B2C, D2C / E-commerce, Enterprise
Target Channels
Cardlytics
Retail Marketers, CPG Brands, Enterprise Loyalty Managers
Lob
Marketing Managers, Growth Marketers, CMOs, Operations Teams
Best For
Cardlytics
Bank-partnered card-linked marketing and purchase-based targeting
Lob
B2B and B2C companies wanting to scale targeted offline direct mail campaigns through automation.
Pros
Cardlytics
Targeting based on actual verified purchase history
High consumer trust within banking environments
Closed-loop attribution connecting ads directly to sales
Scale across major financial institutions
Lob
Automates physical mail workflows seamlessly
Includes built-in address verification
Provides tracking and delivery analytics for mail campaigns
Cons
Cardlytics
Requires significant budget and partnership commitment
Not suitable for self-serve or smaller campaigns
Lob
Requires technical setup for API integration
Can become expensive at high-volume scales
Limited flexibility for hyper-custom artisanal print designs
What They Share
