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Compare: Cision vs Edelman
A side-by-side analysis to help you find the right tool.
Cision
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Edelman
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Cision
$1,000+/mo
Edelman
Custom Quote
Free Trial
Cision
No — enterprise sales process
Edelman
N/A (custom engagement)
Business Type Fit
Cision
B2B, B2C, Agency
Edelman
B2B, B2C
Best For
Cision
Enterprise brands needing a comprehensive global PR database and distribution platform
Edelman
Global enterprise brands needing crisis management and massive scale
Pros
Cision
Unmatched global media database access
Integrated ownership of PR Newswire for direct distribution
Robust analytics and comprehensive media monitoring capabilities
Edelman
Unmatched global scale as the leading independent communications consultancy
World class expertise in high stakes crisis navigation and media relations
Publisher of the globally recognized Edelman Trust Barometer research
Cons
Cision
Significant financial investment required for licensing
Steep learning curve due to an intricate and dated user interface
Edelman
Prohibitive pricing structure suited exclusively for massive corporate budgets
Significant enterprise overhead that can slow down agile tactical execution
What They Share
