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Cision vs Edelman Comparison · CTFM
Compare: Cision vs Edelman
A side-by-side analysis to help you find the right tool.
Cision
Top Pick
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Edelman
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Cision
$1,000+/mo
Edelman
Custom Quote
Free Trial
Cision
No — enterprise sales process
Edelman
N/A (custom engagement)
Business Type Fit
Cision
B2B, B2C, Agency
Edelman
B2B, B2C
Best For
Cision
Enterprise brands needing a comprehensive global PR database and distribution platform
Edelman
Global enterprise brands needing crisis management and massive scale
Pros
Cision
Largest global media database
owns PR Newswire (premium distribution)
comprehensive monitoring suite
industry standard for large agencies
Edelman
Largest independent PR firm globally
unparalleled crisis management expertise
publishes the highly respected Edelman Trust Barometer
Cons
Cision
Very expensive
complex and dated UI
customer support can be slow
overkill for small teams
Edelman
Extremely expensive
enterprise bureaucracy
not suited for small/mid-market brands
What They Share