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Compare: Clear Channel Outdoor vs iHeartMedia
A side-by-side analysis to help you find the right tool.
Clear Channel Outdoor
Custom Quote
(Custom Quote)
N/A (custom engagement)
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iHeartMedia
Custom Quote
(Custom Quote)
N/A (custom engagement)
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Key Differences
Best For
Clear Channel Outdoor
Brands wanting billboard/out-of-home (OOH) placements
iHeartMedia
Brands wanting national radio ad placement and audio advertising
Pros
Clear Channel Outdoor
One of the largest OOH inventory owners
digital OOH growth is making this channel more flexible/targetable
RADAR audience measurement platform
covers billboards, transit, airports
iHeartMedia
Largest radio ownership group in the US
also a major podcast ad network
SmartAudio targeting brings data-driven audience targeting to radio
live event sponsorship opportunities
Cons
Clear Channel Outdoor
OOH measurement is still less precise than digital
expensive for mass reach
creative is limited by format
weather/visibility affects impact
iHeartMedia
Radio listenership is declining overall
measurement is less precise than digital
expensive for national reach
emerged from bankruptcy (2019)
What They Share
