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Compare: Constant Contact vs Klaviyo
A side-by-side analysis to help you find the right tool.
Constant Contact
Paid
(Under $50/mo)
Yes (60-day free trial)
View Details
Klaviyo
Freemium
($50–$200/mo)
Free tier (250 contacts)
View Details
Key Differences
Pricing Model
Constant Contact
Paid
Klaviyo
Freemium
Budget Tier
Constant Contact
Under $50/mo
Klaviyo
$50–$200/mo
Free Trial
Constant Contact
Yes (60-day free trial)
Klaviyo
Free tier (250 contacts)
Company Size Fit
Constant Contact
Solo / Freelancer, Small Team (2–20)
Klaviyo
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Constant Contact
B2B, B2C
Klaviyo
B2C, D2C / E-commerce
Target Channels
Constant Contact
Email Lists
Klaviyo
Google Shopping, Instagram, Facebook, Email Lists, Website Visitors
Best For
Constant Contact
Very small businesses and nonprofits wanting simplicity
Klaviyo
E-commerce brands needing behavioral email and SMS marketing
Pros
Constant Contact
Extended trial period allows ample time for thorough platform evaluation.
Built in event marketing functionality simplifies webinar and gathering management.
Accessible telephone customer assistance helps non technical users resolve issues quickly.
Klaviyo
Unrivaled integration depth with major e-commerce platforms
Advanced predictive analytics for customer lifetime value
Serves as the foundational CRM for modern direct to consumer brands
Cons
Constant Contact
Workflow automation capabilities are overly simplistic for advanced scaling needs.
User interface and feature ecosystem feel legacy compared to newer competitors.
Data segmentation options restrict targeted messaging campaigns.
Klaviyo
Pricing scales steeply as your contact database grows
Steep learning curve required for complex automation flows
What They Share
