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Compare: ConvertKit (now Kit) vs Drip
A side-by-side analysis to help you find the right tool.
ConvertKit (now Kit)
Freemium
(Under $50/mo)
Free tier (up to 10,000 subscribers with limited features)
View Details
Drip
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Key Differences
Pricing Model
ConvertKit (now Kit)
Freemium
Drip
Paid
Free Trial
ConvertKit (now Kit)
Free tier (up to 10,000 subscribers with limited features)
Drip
Yes (14-day free trial)
Business Type Fit
ConvertKit (now Kit)
B2B, B2C
Drip
D2C / E-commerce
Best For
ConvertKit (now Kit)
Creators, bloggers, and solopreneurs building audience-based businesses
Drip
DTC brands wanting revenue-attribution-focused email marketing
Pros
ConvertKit (now Kit)
Built specifically for creators (not retrofitted from an SMB tool)
generous free tier (10K subscribers!)
excellent tagging/segmentation for its price
supports paid newsletters and digital product sales natively
creator network for cross-promotion
Drip
Strong revenue attribution ties email activity directly to purchases
visual workflow builder is clean
good for brands obsessed with proving email ROI
Cons
ConvertKit (now Kit)
Email design is deliberately minimal (plain-text-style by philosophy)
not suited for e-commerce product emails with heavy visual merchandising
reporting/analytics are basic
no SMS
Drip
Smaller company/community than Klaviyo
fewer integrations
narrower feature set
less analyst/reporting depth than Klaviyo at scale
What They Share
