Compare: ConvertKit (now Kit) vs Iterable

A side-by-side analysis to help you find the right tool.

ConvertKit (now Kit)

Freemium(Under $50/mo)

Free tier (up to 10,000 subscribers with limited features)

Custom Quote($1,000+/mo)

No — sales-led process

Pricing Model

ConvertKit (now Kit)Freemium

IterableCustom Quote

Budget Tier

ConvertKit (now Kit)Under $50/mo

Iterable$1,000+/mo

Free Trial

ConvertKit (now Kit)Free tier (up to 10,000 subscribers with limited features)

IterableNo — sales-led process

Company Size Fit

ConvertKit (now Kit)Solo / Freelancer, Small Team (2–20)

IterableMid-Market (20–200), Enterprise (200+)

Business Type Fit

ConvertKit (now Kit)B2B, B2C

IterableB2C, D2C / E-commerce

Best For

ConvertKit (now Kit)Creators, bloggers, and solopreneurs building audience-based businesses

IterableMid-to-large consumer brands wanting cross-channel (email/SMS/push) customer engagement

Pros

ConvertKit (now Kit)

Architecture is purpose built for content businesses rather than traditional retail operations.
Sophisticated subscriber segmentation and behavioral tagging capabilities.
Native support for digital product sales and paid subscription models.
Integrated creator network facilitates organic cross promotion opportunities.

Iterable

Unified cross-channel orchestration across email and mobile touchpoints.
Engineered for high-volume consumer and direct to consumer enterprises.
Modern data architecture enabling advanced artificial intelligence optimization.

Cons

ConvertKit (now Kit)

Iterable