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Compare: ConvertKit (now Kit) vs Klaviyo
A side-by-side analysis to help you find the right tool.
ConvertKit (now Kit)
Freemium
(Under $50/mo)
Free tier (up to 10,000 subscribers with limited features)
View Details
Klaviyo
Top Pick
Freemium
($50–$200/mo)
Free tier (250 contacts)
View Details
Key Differences
Budget Tier
ConvertKit (now Kit)
Under $50/mo
Klaviyo
$50–$200/mo
Free Trial
ConvertKit (now Kit)
Free tier (up to 10,000 subscribers with limited features)
Klaviyo
Free tier (250 contacts)
Company Size Fit
ConvertKit (now Kit)
Solo / Freelancer, Small Team (2–20)
Klaviyo
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
ConvertKit (now Kit)
B2B, B2C
Klaviyo
B2C, D2C / E-commerce
Target Channels
ConvertKit (now Kit)
Email Lists
Klaviyo
Google Shopping, Instagram, Facebook, Email Lists, Website Visitors
Best For
ConvertKit (now Kit)
Creators, bloggers, and solopreneurs building audience-based businesses
Klaviyo
E-commerce brands needing behavioral email and SMS marketing
Pros
ConvertKit (now Kit)
Built specifically for creators (not retrofitted from an SMB tool)
generous free tier (10K subscribers!)
excellent tagging/segmentation for its price
supports paid newsletters and digital product sales natively
creator network for cross-promotion
Klaviyo
(See full review in Email Marketing category). Unmatched e-commerce data integration
predictive CLV
the backbone of most modern DTC marketing stacks
Cons
ConvertKit (now Kit)
Email design is deliberately minimal (plain-text-style by philosophy)
not suited for e-commerce product emails with heavy visual merchandising
reporting/analytics are basic
no SMS
Klaviyo
Expensive at scale
learning curve for advanced flows
What They Share
