Compare: ConvertKit (now Kit) vs Loops

A side-by-side analysis to help you find the right tool.

ConvertKit (now Kit)

Freemium(Under $50/mo)

Free tier (up to 10,000 subscribers with limited features)

Freemium(Under $50/mo)

Free tier (1,000 contacts)

Free Trial

ConvertKit (now Kit)Free tier (up to 10,000 subscribers with limited features)

LoopsFree tier (1,000 contacts)

Business Type Fit

ConvertKit (now Kit)B2B, B2C

LoopsB2B

Best For

ConvertKit (now Kit)Creators, bloggers, and solopreneurs building audience-based businesses

LoopsModern SaaS startups wanting a developer-friendly, clean email platform

Pros

ConvertKit (now Kit)

Architecture is purpose built for content businesses rather than traditional retail operations.
Sophisticated subscriber segmentation and behavioral tagging capabilities.
Native support for digital product sales and paid subscription models.
Integrated creator network facilitates organic cross promotion opportunities.

Loops

Delivers a contemporary user experience that feels native to modern software teams.
Consolidates transactional and marketing communications into one platform.
Features a robust application programming interface designed for rapid developer integration.
Exhibits rapid momentum and frequent product enhancements.

Cons

ConvertKit (now Kit)

Loops

Operates as an early stage organization with a narrower feature breadth than legacy market leaders.
Offers fewer native integrations compared to established enterprise alternatives.
Carries inherent startup longevity risks due to a smaller operating team.