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ConvertKit (now Kit) vs MailerLite Comparison · CTFM
Compare: ConvertKit (now Kit) vs MailerLite
A side-by-side analysis to help you find the right tool.
ConvertKit (now Kit)
Freemium
(Under $50/mo)
Free tier (up to 10,000 subscribers with limited features)
View Details
MailerLite
Freemium
(Under $50/mo)
Free tier (1,000 subscribers, 12,000 emails/mo)
View Details
Key Differences
Free Trial
ConvertKit (now Kit)
Free tier (up to 10,000 subscribers with limited features)
MailerLite
Free tier (1,000 subscribers, 12,000 emails/mo)
Best For
ConvertKit (now Kit)
Creators, bloggers, and solopreneurs building audience-based businesses
MailerLite
Small businesses/creators wanting a simple, low-cost email tool
Pros
ConvertKit (now Kit)
Architecture is purpose built for content businesses rather than traditional retail operations.
Sophisticated subscriber segmentation and behavioral tagging capabilities.
Native support for digital product sales and paid subscription models.
Integrated creator network facilitates organic cross promotion opportunities.
MailerLite
Generous free tier supporting up to one thousand subscribers
Monetization features for paid newsletters and subscriptions
Clean and modern user interface designed for fast deployment
Exceptional return on investment for budget conscious teams
Cons
ConvertKit (now Kit)
Email layout options intentionally favor a text centric design philosophy.
Analytics dashboard offers limited depth for advanced data modeling.
Absence of native short message service marketing channels.
MailerLite
Workflow automation lacks the depth required by enterprise platforms
Deliverability rates can occasionally fluctuate depending on sending practices
Advanced audience segmentation is restricted on entry level tiers
Account approval procedures involve strict compliance reviews
What They Share
