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Compare: ConvertKit (now Kit) vs MailerLite
A side-by-side analysis to help you find the right tool.
ConvertKit (now Kit)
Freemium
(Under $50/mo)
Free tier (up to 10,000 subscribers with limited features)
View Details
MailerLite
Freemium
(Under $50/mo)
Free tier (1,000 subscribers, 12,000 emails/mo)
View Details
Key Differences
Free Trial
ConvertKit (now Kit)
Free tier (up to 10,000 subscribers with limited features)
MailerLite
Free tier (1,000 subscribers, 12,000 emails/mo)
Best For
ConvertKit (now Kit)
Creators, bloggers, and solopreneurs building audience-based businesses
MailerLite
Small businesses/creators wanting a simple, low-cost email tool
Pros
ConvertKit (now Kit)
Built specifically for creators (not retrofitted from an SMB tool)
generous free tier (10K subscribers!)
excellent tagging/segmentation for its price
supports paid newsletters and digital product sales natively
creator network for cross-promotion
MailerLite
Generous free tier (1K subscribers)
paid newsletter/subscription feature is unusual
clean, modern UI
excellent value for price
fast to set up
Cons
ConvertKit (now Kit)
Email design is deliberately minimal (plain-text-style by philosophy)
not suited for e-commerce product emails with heavy visual merchandising
reporting/analytics are basic
no SMS
MailerLite
Automation is basic compared to ActiveCampaign
deliverability can be inconsistent for some users
limited segmentation at free tier
strict approval process for new accounts
What They Share
