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Compare: Criteo vs Perpetual
A side-by-side analysis to help you find the right tool.
Criteo
Custom Quote
($200–$1,000/mo)
No — sales-led process
View Details
Perpetual
Custom Quote
(Custom Quote)
View Details
Key Differences
Budget Tier
Criteo
$200–$1,000/mo
Perpetual
Custom Quote
Free Trial
Criteo
No — sales-led process
Perpetual
No
Business Type Fit
Criteo
B2C, D2C / E-commerce
Perpetual
D2C / E-commerce, CPG
Target Channels
Criteo
Google Ads, Facebook Ads, LinkedIn Ads, Twitter/X Ads, TikTok Ads
Perpetual
E-Commerce Directors, VP Of Marketing, Brand Owners
Best For
Criteo
E-commerce/retail brands wanting AI-powered retargeting and commerce media at scale
Perpetual
E-commerce brands seeking expert management for Amazon and retail media advertising.
Pros
Criteo
Strong AI-driven retargeting performance
massive publisher network for product ads
deep e-commerce catalog integration
commerce media is a growing channel
Perpetual
Deep expertise in Amazon and retail media
Proprietary optimization technology
Comprehensive strategic planning
Cons
Criteo
Retargeting-heavy approach is increasingly questioned (attribution overlap with other channels)
takes a % of ad spend
less transparent than running retargeting in-platform
privacy changes reduce retargeting effectiveness
Perpetual
High cost for early-stage brands
Requires long-term commitment
Less focus on non-retail channels
What They Share
