HeapMarketing teams who want to track every button click without needing developers to write custom tracking code
Pros
CXL (Conversion Rate Experts / CXL Agency)
Highly rigorous methodology
industry leader in CRO education
Heap
The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Cons
CXL (Conversion Rate Experts / CXL Agency)
Premium pricing
demands a mature understanding of analytics from the client
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
