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Compare: Edelman vs HARO (Help A Reporter Out) / Connectively
A side-by-side analysis to help you find the right tool.
Edelman
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
HARO (Help A Reporter Out) / Connectively
Freemium
(Free)
Free tier available
View Details
Key Differences
Pricing Model
Edelman
Custom Quote
HARO (Help A Reporter Out) / Connectively
Freemium
Budget Tier
Edelman
Custom Quote
HARO (Help A Reporter Out) / Connectively
Free
Free Trial
Edelman
N/A (custom engagement)
HARO (Help A Reporter Out) / Connectively
Free tier available
Company Size Fit
Edelman
Enterprise (200+)
HARO (Help A Reporter Out) / Connectively
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Edelman
B2B, B2C
HARO (Help A Reporter Out) / Connectively
B2B, B2C, Agency
Best For
Edelman
Global enterprise brands needing crisis management and massive scale
HARO (Help A Reporter Out) / Connectively
Bootstrapped founders and SEOs wanting to build links and media mentions for free
Pros
Edelman
Largest independent PR firm globally
unparalleled crisis management expertise
publishes the highly respected Edelman Trust Barometer
HARO (Help A Reporter Out) / Connectively
Free to use
levels the playing field (small brands can pitch top-tier media)
great for SEO link building
Cons
Edelman
Extremely expensive
enterprise bureaucracy
not suited for small/mid-market brands
HARO (Help A Reporter Out) / Connectively
Overcrowded (journalists get hundreds of pitches per query)
time-consuming to sift through daily emails
transitioning to a new platform (Connectively) which has frustrated users
What They Share
