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Edelman vs Meltwater Comparison · CTFM
Compare: Edelman vs Meltwater
A side-by-side analysis to help you find the right tool.
Edelman
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Meltwater
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Key Differences
Budget Tier
Edelman
Custom Quote
Meltwater
$1,000+/mo
Free Trial
Edelman
N/A (custom engagement)
Meltwater
No — enterprise sales process
Business Type Fit
Edelman
B2B, B2C
Meltwater
B2B, B2C, Agency
Best For
Edelman
Global enterprise brands needing crisis management and massive scale
Meltwater
Global brands prioritizing media monitoring and social listening alongside outreach
Pros
Edelman
Largest independent PR firm globally
unparalleled crisis management expertise
publishes the highly respected Edelman Trust Barometer
Meltwater
Best-in-class global media monitoring
strong social listening integration
modern UI compared to Cision
strong analytics and reporting
Cons
Edelman
Extremely expensive
enterprise bureaucracy
not suited for small/mid-market brands
Meltwater
Expensive
media database is slightly smaller than Cision's in some regions
pitching tools are less sophisticated than Muck Rack
What They Share
