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Compare: Edelman vs Walker Sands
A side-by-side analysis to help you find the right tool.
Edelman
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Walker Sands
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Company Size Fit
Edelman
Enterprise (200+)
Walker Sands
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Edelman
B2B, B2C
Walker Sands
B2B
Best For
Edelman
Global enterprise brands needing crisis management and massive scale
Walker Sands
B2B technology and SaaS companies
Pros
Edelman
Largest independent PR firm globally
unparalleled crisis management expertise
publishes the highly respected Edelman Trust Barometer
Walker Sands
Deep expertise in B2B tech/SaaS
integrates PR with demand generation and digital marketing
Cons
Edelman
Extremely expensive
enterprise bureaucracy
not suited for small/mid-market brands
Walker Sands
B2B tech only (not suitable for consumer brands)
premium pricing
What They Share
