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Compare: FirstPromoter vs ShareASale (now part of Awin)
A side-by-side analysis to help you find the right tool.
FirstPromoter
Paid
($50–$200/mo)
14-day free trial
View Details
ShareASale (now part of Awin)
Paid
($200–$1,000/mo)
No — network access fee required
View Details
Key Differences
Budget Tier
FirstPromoter
$50–$200/mo
ShareASale (now part of Awin)
$200–$1,000/mo
Free Trial
FirstPromoter
14-day free trial
ShareASale (now part of Awin)
No — network access fee required
Company Size Fit
FirstPromoter
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
ShareASale (now part of Awin)
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
FirstPromoter
B2B, B2C
ShareASale (now part of Awin)
B2C, D2C / E-commerce
Target Channels
FirstPromoter
SaaS Founders, Growth Marketers, CMOs
ShareASale (now part of Awin)
Blog Readers, YouTube, Instagram, Website Visitors
Best For
FirstPromoter
SaaS and subscription business founders launching affiliate or customer referral programs
ShareASale (now part of Awin)
E-commerce brands wanting access to a large, established affiliate network
Pros
FirstPromoter
Built specifically for recurring revenue and SaaS billing models
Easy integration with Stripe and other subscription platforms
Supports multi-tier affiliate programs and customer referral loops
ShareASale (now part of Awin)
One of the largest affiliate networks (established publisher relationships)
lower ongoing costs than Impact.com
wide e-commerce platform support
now part of Awin (global reach)
Cons
FirstPromoter
Interface can feel slightly technical for absolute beginners
Advanced attribution features require higher-priced tiers
ShareASale (now part of Awin)
Dated UI
upfront network access fee
less sophisticated than Impact.com for complex programs
reporting is functional but not modern
merged with Awin (potential platform changes)
What They Share
