Compare: Google Search Console vs Moz Pro

A side-by-side analysis to help you find the right tool.

Google Search Console

Free(Free)

N/A — entirely free

Paid($50–$200/mo)

Yes (30-day free trial)

Pricing Model

Google Search ConsoleFree

Moz ProPaid

Budget Tier

Google Search ConsoleFree

Moz Pro$50–$200/mo

Free Trial

Google Search ConsoleN/A — entirely free

Moz ProYes (30-day free trial)

Company Size Fit

Google Search ConsoleSolo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)

Moz ProSmall Team (2–20), Mid-Market (20–200)

Business Type Fit

Google Search ConsoleB2B, B2C, D2C / E-commerce, Agency

Moz ProB2B, B2C, Agency

Best For

Google Search ConsoleEvery site owner — foundational, not optional

Moz ProTeams wanting a simpler, education-forward SEO toolset

Pros

Google Search Console

Completely free access to official data directly from Google without estimation algorithms
Absolute truth regarding exact organic search impressions and click through metrics
Comprehensive technical diagnostics covering core web vitals and index status

Moz Pro

Domain Authority remains an industry standard metric for competitive benchmarking.
Comprehensive educational resources support internal team development.
Generous evaluation period allows for thorough initial assessment.

Cons

Google Search Console

Moz Pro