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Compare: Google Search Console vs Straight North
A side-by-side analysis to help you find the right tool.
Google Search Console
Free
(Free)
N/A — entirely free
View Details
Straight North
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Pricing Model
Google Search Console
Free
Straight North
Custom Quote
Budget Tier
Google Search Console
Free
Straight North
Custom Quote
Free Trial
Google Search Console
N/A — entirely free
Straight North
N/A (custom engagement)
Company Size Fit
Google Search Console
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Straight North
Mid-Market (20–200)
Business Type Fit
Google Search Console
B2B, B2C, D2C / E-commerce, Agency
Straight North
B2B
Best For
Google Search Console
Every site owner — foundational, not optional
Straight North
B2B/industrial companies wanting lead-generation-focused SEO
Pros
Google Search Console
Free
first-party Google data (no estimation needed)
the only source of actual search query impression/click data
Straight North
Strong B2B/industrial vertical focus
lead-gen-specific reporting
Cons
Google Search Console
Data limited to 16 months of history
sampling on high-volume sites
no competitor data
UI is basic
Straight North
Not suited for B2C/e-commerce brands
What They Share
